For years I’ve used a variety of free and paid Google Keyword tools in my workflow while creating websites and content that ranks high in the search engines. At first I used the free keyword tool Google Keyword Planner. Eventually I moved to premium keyword research tools and never looked back. They simply work better and are easier to use. In this article I introduce my current favorite Google keyword tool of choice and go over the following information in more detail:
- What is a Google Keyword Tool, and how does it benefit you?
- How does my favorite tool, SEMrush’s Keyword Magic, work?
What is a Google keyword tool?
The term “Google keyword tool” is an alternate phrase for “keyword research tool.” I’ll get to why I use that phrase later in the article.
Keyword research is a branch of search engine optimization (SEO). Here are some of the primary reasons for keyword research:
- Getting your website to achieve better ranking in search engines
- Discovering highly searched phrases by people looking for information within Google Search
- Identifying search terms with low competition while still being highly searched
- Avoiding minimally searched phrases that aren’t searched often and also have high competition online
- Identifying whether or not a term is important to others prior to focusing on it throughout your website or article
Don’t Fear the Tool
A common pitfall for a lot of clients I’ve consulted regarding doing their own SEO is a fear that the tools used are overly complicated. I typically find that the better the tool, the easier it is to use. I’ve been using Keyword Magic heavily lately, and so have a handful of my clients. I’m always amazed at the opportunities they’ve found and the traffic they’ve been able to generate as a result of leveraging this tool.
Before delving into how to use Keyword Magic, which I outline later in this article, here’s a quick overview of the principles you need to know.
The Basic Principles of Keyword Research:
Understanding the basics of keyword research takes minutes and immediately separates you from the publishers blindly throwing darts when writing content.
Keyword research is built on three primary types of information:
- The Keyword: This is the phrase, single word, or with Keyword Magic, the question that you hope people will type into Google to find your content.
- Search Volume: This is the amount of people per month that type in a particular keyword, phrase or question.
- Keyword Difficulty: This shows the level of competition you’re up against with this target keyword.
How The Google Keyword Tool Uses this information
It’s important to remember that this tool is specifically for research. You use the information to generate content that is more SEO friendly. When you enter a keyword, the tool will show you the search volume and difficulty of the keyword. The tool will also show you similar keywords or phrases that have better or worse search volume and difficulty. By working with the keyword tool, you hone in on the most powerful way to phrase your statement, allowing for the highest search volume with the least amount of competition.
How I Got to ‘Google Keyword Tool’ for This Post
The above phrase is actually the end result of having used Keyword Magic to write this article. I started with “Keyword Research Tool,” “Keyword Analysis Tools,” and other phrases along those lines.
Here’s how that went:
Why It’s Important To Go Through This Process
Knowing your content at a professional level separates you from the general public—because that’s what makes you the professional! In the world of search, this becomes a problem because proper syntax isn’t used when someone is just getting started. The end result of getting too technical with your keywords is that only a small handful of like-minded professionals will find you through Google search. You won’t attract the large group that is looking for the information you have to give.