If you’ve never heard the term “organic search results,” these are simply the free search results found when you search for something. While all of the factors Google uses to create the order aren’t known, tons of testing has been conducted to come up with good opinions regarding what works. If you found this article through Google, it was through a free organic search results listing.
The tips below are the same steps I used to put together this article and make sure that it can get found when others search “How To List Your Business on Google.”
How to List Your Business on Google, Tip 1: Get a Website
I see more and more ambitious entrepreneurs attempting a 100% social media-based company. Social media communities are great to use; however, nothing beats having your own website when it comes to listing your business on Google and getting great organic search results. Think of your website as the most powerful free advertising you can create if done right. I’ve heard a variety of companies online say that over two-thirds of their leads and sales are generated from their ongoing website content through articles, pages and blog posts. For steps regarding building an easy-to-use yet super strong website make sure to read my How To Create A Website | Introductory Business Edition article.
How to List Your Business on Google, Tip 2: List Your Business on Google With Easy-to-Find and Easy-to-Read Content
Content is King: If you’re already a website owner, you may have heard this before, and it’s true. Content is king. All of the programs, development tricks, shortcuts and insights won’t help if you don’t have good content that can be easily understood. Not only is it how people get information about you, but it’s also how Google understands how to find and list your business online. Having a ton of unique content is imperative. And by unique I don’t mean mind-bending or cleverly written. It just has to be written for or by you rather than copied and pasted from other online sources. Unique copy on your website about your service, message or product gives Google what it needs to understand what you’re trying to do.
It’s pretty simple. Just make sure to have plenty of descriptive content on your website. If someone is looking for a solution that you may be the right fit for, it’s best to give them as many opportunities as possible to find you through Google. With this article being about getting your business listed on Google, you can rest assure I’ll mention it as many times as possible in as many ways as possible.
A website should be like a river rather than a swamp. Add additional content monthly at the least. If this is a tough to-do, keep it short. If that’s impossible, hire someone to do it. Keep in mind your website should be evolving. Personally I’ve had way more success with websites that are added to biweekly rather than a site that never changes. Adding a 300-to-1000 word article once a month can make a tremendous difference online in comparison to doing nothing. Not a natural writer? Me neither!
How to List Your Business on Google, Tip 3: Make Sure to Write for Normal People
I recently helped a client list their business on Google through organic search results. I instructed them to write page content regarding what they specialize in. This professional was an adult psychologist. Psychologists are typically the academic type. Once I reviewed their content, it was apparent they knew their trade. Unfortunately, their content read like a textbook made specifically for grad-level psychology students. High-level name drops and advanced explanations can isolate you from those who need your services. I don’t know about you, but I have to spell check “psychology” every time I type it. There’s no way I’m going to google “clinical psychology assessment services.” Sometimes, being too professional can separate you from people who need your services, especially if what you do is technical. If people don’t think in terms of the words on your site, they aren’t going to type any phrases that will lead to you through organic search results.
Talk the way your friends explain your business to others, and that will allow others to locate you easily online.
It’s important to be as general with what you do online as you are in a conversation with someone at a party or grocery store who knows nothing about your profession. Also, if you’re local, make sure to mention that you have local services as often as possible and what city or state you provide for. This will slim down your competition immensely in getting your business found on Google from the world of people. Remember, If your service is a real-world service based in Chicago, there’s no reason to compete with a similar service in Austin, and Google is smart enough to recognize this. You still have to make sure to explain it in your content.
How to List Your Business on Google, Tip #4: Make Sure to Write for Robots
This may be the most important tip. You may or may not have known that Google uses bots to scour the internet. The bots decide how to list your business on Google. They are programmed to look for content throughout your website and report back to Google. (I imagine them as little spiders wearing backpacks full of words and photographs.) While their programming is extremely complex, from what I can tell they still require very basic information in order for your business to achieve top placement in Google’s organic search results. Be extremely straightforward and obvious with what you are offering others and where you are located if it has to do with getting found locally through Google search.
For example, I recently helped a photographer get their business listed on Google. While they had a ton of examples of their photography and their content was as clever as web copy could be, none of their page titles referenced the specifics of what they did. The business owner’s reason? The top menu of their website said their location, so it didn’t need to be in the copy. They are absolutely correct in terms of people. People see it once and remember it. But bots prefer to get reminded over and over again. It strengthens the point that your website is about one thing over another or located in one place over another. Here is one way to accomplish this:
Instead of a title like: “Mark & Sue’s Wedding”
Try: “Professional Chicago Wedding Photography | Mark & Sue’s Wedding”
I know that having simple phrases like this at the beginning of every title is unnecessary to people, but from what I’ve seen, bots eat ’em up. This is especially true if you are location-based. It’s understandable to think that bots may put you in competition with the world’s photographers rather than your area, unless you tell them not to.
One reference of the phrase above put this article in the 345th position in Google! Pretty powerful.
How to List Your Business on Google, Tip 5: Give Google the Information It Requests.
With Google deciding how to list your business in its search result, it’s important to look into what Google needs. While many of the inner workings of Google’s search engine are intentionally a secret to create fairness, it also has a ton of well-written steps illustrating how to index your content. Here are a couple of very useful reads that’ll help clarify how to list your business on Google:
How to List Your Business on Google, Tip #6: Good or Bad, Create Your Own Content.
With the bots crawling every site and then deciding the placement on how to list your business on Google, it’s important to create content that is new to them. Google wouldn’t work well if the entire first page of a search term like “listing your business on Google” listed 100% identical content. Make sure your content is written specifically for your website even if you aren’t any good at writing. This will ensure that you are the original creator of the content and that you get credit as the original source of the information online. Personally I’ve seen people who aren’t anywhere near good writers make millions providing good information regarding something they know well.
For many of you out there, these considerations may have already been a part of the foundation of your understanding of the internet. For those of you just getting started researching how to list your business on Google, I hope these tips helped!